The idea is to understand where the brand stands in its current state and to identify digital trends and opportunities into the current landscape.

I give support to define: target audience, value proposition, vision, mission, tone, tagline, graphic charter (aesthetics, color palette & logo).

I guide brands to create new stories, new communication angles and to work on the right balance between product & emotion.

I create content strategy according to marketing objectives. I find smart ways to feed the brand with content that works and sells (from existing content or new one) and to plan it according to the brand ecosystem.

I support brands on artistic direction and content creation. I manage creative projects with agencies or freelancers (launches and on-going content). I also propose a pool of creative partners to work with.

I create editorial strategy & calendar for social media, copywriting, influencer content. I work on strategic recommendations and planning for increasing digital visibility based on insights and trends. I also drive PR & E-PR to boost offline and online presence.

I work on a personalized strategy mainly owned and earned (audit, recommendations..) depending on the brand, its ecosystem and the competition landscape through a 360° vision including retail.

I identify and select influencers, ambassadors, advocates and communities. I also work on strategy & dedicated guidelines for influencers (content factory, co-creation, seeding..) and lead projects, events and partnerships (collaborations, capsules, contests)

I define KPIs and extract key data. I create dashboards and bring strategic recommendations for improvement including social, influence, CRM, newsletters. I also help on website and UX/UI optimizations.

I propose upskilling sessions in digital communication & marketing.  I organize one-to-one training session or workshops.

I manage team, budget and projects. I help to negociate with external partners: agencies & freelancers.

I guide individuals & founders to build their image and their identity on digital platforms.