The idea is to understand where the brand stands in its current state and to identify digital trends and opportunities into the current landscape.

I give support to define: target audience, value proposition, vision, mission, tone, tagline, graphic charter (aesthetics, color palette & logo).

I guide brands to create new stories, new communication angles and to work on the right balance between product benefits & emotion.

I create content strategy according to marketing objectives. I find smart ways to feed the brand with content that works and sells (from existing content or new one) and to plan it according to the brand ecosystem .

I support brands on content creation and I manage creative content projects with agencies or freelancers (launches and on-going content). I also propose a pool of creative partners to work with.

I create editorial strategy & calendar for social media, influencer content (key messages, captions..). I work on strategic recommendations for increasing digital visibility: hashtag strategy, SEO optimizations.

I work on a personalized social media strategy (audit, recommendations..) depending on the brand, its ecosystem and the competition landscape (mainly earned & owned)

I identify and select influencers, ambassadors, advocates and communities. I also work on strategy & dedicated guidelines for influencers (content factory, co-creation, seeding..)

I define KPIs and extract key data. I create dashboards and bring strategic E-commerce recommendations including UX/UI.

I propose upskilling sessions in digital communication & marketing.  I organize one-to-one training session or workshops.

I help to manage projects, budget and to negociate with external creative and digital agencies & freelancers.

I guide individuals & founders to build their image and their identity on digital platforms.