Sarah
Aoustin
My work life
I spent 13+ years in Marketing-Communication and Digital working internally and as a freelancer for International Global Luxury & Premium brands (Beauty, Fashion & Accessories, Home & design).
I started my career at L’Oreal Luxe as a Global Digital Marketing & Communication project Manager, and my curiosity brought me to Brand Content at the Global level with a big focus on strategic launches and campaigns. Then, I was part of the marketing team at Estée Lauder as Digital & Creative Manager for the EMEA region.
A French enthusiastic & curious mind
Parisian in her 30s and proud mother of boys, with roots on the French west coast. I’m passionate about travel, fashion, art, interior design, and leading a wellness-focused lifestyle through yoga, pilates, and fitness.
Education
With a multidisciplinary background and a strong self-learning mindset, I hold degrees in Literature, Humanities, and Information & Communication from Paris IV Sorbonne and Paris II Assas – Institut Français de Presse. I later specialized in Digital Marketing through a Master’s degree at CELSA, Paris IV Sorbonne.
Driven by a passion for visual culture, I’ve developed a creative skill set through both professional experience and personal exploration.
MANIFESTO
DIGITAL FIRST
As a passionate digital native I started to study « digital » 13 years ago at university. Since then I’m always thinking digital-first.
QUALITY & RESULTS ORIENTED
Working for more than 7 years for luxury and premium brands has provided me with a sense of excellence. I’m driven by quality and results.
COLLABORATIVE RELATIONSHIPS
Clear realistic expectations, strong communication, flexibility are crucial for delivering successful projects.
CARING
I truly believe that by caring for my clients and by immersing myself in their culture we are going above and beyond the expectations.
CREATIVITY AND BUSINESS MIND
Thanks to my work experience both on creative & business sides, I know how to shape myself to fit with high-standards needs.
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