Brief
- Celebrate the 10 years of the iconic product Replasty Age Recovery Night
- Manage a Content factory with 8 International influencers (lifestyle & skincare experts) including an event and content creation of more than +90 assets (pictures, videos, gifs, stories: Instagram carousel, Reels…)
- Global strategy & local guidelines
Delivery
- Influencers casting for 5 European markets: France, Spain, Italia, Russia, Germany.
- Influencers strategy & guidelines
- Content factory (Creative direction, storytelling, production, post production)
- Timeline/orchestration: phasing & action plan
- Monitoring & reporting
