Live “A Life of Extraordinary Beauty” with Re-nutriv, high luxury skincare franchise.
Objectives:
To recruit new younger consumers, to engage them with new messages still keeping the high luxury positioning.
My missions:
- High reach influencers selection for 4 EMEA markets: Italy, Spain, Switzerland, Greece
- Influencers, social media strategy and guidelines
- Storytelling, creative direction, brand content production for digital & social media
- Timeline/orchestration: phasing & action plan (digital, social media, E-PR)
