« Summer Activation » is an on-going campaign for Summer with a focus on Estée Lauder products: Advanced Night Repair serum and Bronze Goddess Powder.
Objective:
To engage consumers through a lifestyle story on holidays and travel.
My missions:
- Creative direction, storytelling
- Brand content production for social media (pictures, cinemagraph) and copywriting
- Timeline/orchestration: phasing & action plan for social media
