Revitalizing Supreme+, Unlock your potential – Luisa Ranieri

Unlock your potential Revitalizing Supreme + is a skincare digital campaign.

Objectives:

To engage existing consumers and to recruit new ones through an inspiring & emotional storytelling, to drive conversation with influencers.

My missions:

  • Influencers selection and strategy: Italy, Benelux
  • Detailed concept and strategy: key messages, consumer journey, visual intentions 
  • Production of digital & social assets (shooting with 2 regional influencers)
  • Copywriting 
  • Media format production and recommendations for local markets (Facebook Carrousel, Canvas, IG posts, retargeting display)

Info

Credits

Chic Les ateliers agency

Film Director

Karim Ouaret

Influencers

Tiany Kiriloff and Luisa Ranieri

Client :

Estée Lauder

Category:

Estée Lauder

Date:

1 octobre 2017