A-Alphabet is a digital campaign created as a serie of chapters.

Objectives:

To engage consumers with a long-term campaign

To develop recognizable codes for Giorgio Armani Beauty iconic products: Rouge d’Armani, Ecstasy Lacquer, Lip Maestro

My missions:

• Brand content strategy
• Brand content production: one video hero content for each episode, a complete content kit for digital & social media, short versions of the hero film, images & Gifs format for the words of the alphabet, pictures, Facebook content plan, landing pages, newsletters
• Digital & social media recommendations for local markets