ARMANI – Code Special Blend, Unforgettable codes

For the launch of Code Special Blend new masculine fragrance, the digital strategy is to reveal new facets of the « Code man », and to capitalize on a new tone.

Objective:

To recruit and engage consumers on a unique platform including #unforgettablecodes content around the perfume and the campaign (Behind the scenes, sharable visuals, game…)

My missions:

  • digital and brand content strategy
  • brand content production (BTS videos, pictures, sharable visuals, mini site, content calendar for social media, newsletters, master banners)
  • help on local markets localizations

Info

Agency

DDB

Client:

Armani Beauty

Tags

Brand Content | Social Media| Media

Category:

Armani Beauty

Date:

1 janvier 2015