For the launch of Code Special Blend new masculine fragrance, the digital strategy is to reveal new facets of the « Code man », and to capitalize on a new tone.

Objective:

To recruit and engage consumers on a unique platform including #unforgettablecodes content around the perfume and the campaign (Behind the scenes, sharable visuals, game…)

My missions:

• digital and brand content strategy
• brand content production (BTS videos, pictures, sharable visuals, mini site, content calendar for social media, newsletters, master banners)
• help on local markets localizations