« Follow your code » is the digital campaign for the launch of the new fragrance Code Profumo.
Objective:
To engage consumers on social media through the hashtag #followyourcode and to generate the maximum of visibility on the new campaign
My missions:
- Digital and brand content strategy
- Brand content production (develop an interactive experience from the hero video: a split screen format, and interactive media formats, propose multiple CTAs to be played in programmatic, create a landing page, BTS content)
- Help on local markets localizations
