« Dress Code for eyes » is a digital campaign to promote Eccentrico and Eye tint, Armani Beauty eye products
Objectives:
To generate views on videos, and to engage the audience through recognizable visual codes and unexpected content
My Missions:
- Brand content production (videos, visuals, animated Gifs, landing page, content calendar including copywriting, newsletter)
- Timeline/orchestration: phasing & action plan (social media, digital)
- Help on local markets activation/localization
