« The courage to Say Sì » is a digital campaign to promote Armani Sì Eau de toilette.
This campaign expresses new facettes of the brand through a hero video showing millennial women who are facing a choice for which they have to find self-confidence.
- Brand content strategy
- Brand content production for digital, social media and websites: 1 full movie, 5 short versions, Youtube custom channel, Cinemagraphs, social media content, display banners, newsletter template, specific e-retailers visuals
- Digital recommendations for local markets (content localization, media planning…)