ESTÉE LAUDER – DAYWEAR, Make my day

Make my day is an animation campaign with Daywear, skincare Estée Lauder product. 

Objectives:

To target new post-millennial consumers and to create emotional connexion with the brand through a fun storytelling 

My missions:

  • Brand content and media, influencers strategy (guidelines for local markets)
  • Concept, storytelling, creative direction, brand content production for digital & social media, and advertising assets
  • Timeline/orchestration: phasing & action plan (social media, E-PR)

Info

Production

Chic les Ateliers

Agency

Uzik Chic

Client:

Estée Lauder

Tags

Brand Content | Social Media| Strategy

Category:

Estée Lauder

Date:

1 avril 2017