Make my day is an animation campaign with Daywear, skincare Estée Lauder product.
Objectives:
To target new post-millennial consumers and to create emotional connexion with the brand through a fun storytelling
My missions:
- Brand content and media, influencers strategy (guidelines for local markets)
- Concept, storytelling, creative direction, brand content production for digital & social media, and advertising assets
- Timeline/orchestration: phasing & action plan (social media, E-PR)
