Everyday love story is a campaign with Double Wear Stay-in-place liquid foundation. Double Wear is the perfect partner, the perfect match!
Objective:
To target post-millennial consumers through an innovative storytelling
My missions:
- Brand content and influencers strategy (guidelines for local markets)
- Storytelling, creative direction, brand content production for ecommerce, digital & social media
- Timeline/orchestration: phasing & action plan (social media, E-PR)
