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HELENA RUBINSTEIN – Night Recovery Mode

[vc_row css=".vc_custom_1469795071174{padding-top: 14px !important;padding-bottom: 8px !important;}"][vc_column][vc_column_text] Brief Celebrate the 10 years of the iconic product Replasty Age Recovery Night Manage a Content factory with 8 International influencers (lifestyle & skincare experts) including an event and content creation of more than +90 assets (pictures, videos, gifs, stories: Instagram carousel, Reels…) Global strategy & local guidelines Delivery Influencers casting for 5 European markets: France, Spain, Italia, Russia, Germany. Influencers strategy & guidelines Content factory (Creative direction, storytelling, production, post production) Timeline/orchestration: phasing & action plan Monitoring & reporting [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][edgtf_image_gallery type="image_grid" column_number="3" pretty_photo="yes" grayscale="no"...

Giorgia Tordini – Re-Nutriv, Live a life of extraordinary beauty

[vc_row][vc_column][vc_column_text] Live “A Life of Extraordinary Beauty” with Re-nutriv, high luxury skincare franchise. Objectives: To recruit new younger consumers, to engage them with new messages still keeping the high luxury positioning.   My missions: High reach influencers selection for 4 EMEA markets: Italy, Spain, Switzerland, Greece Influencers, social media strategy and guidelines Storytelling, creative direction, brand content production for digital & social media Timeline/orchestration: phasing & action plan (digital, social media, E-PR) [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][edgtf_image_gallery type="slider" autoplay="3" slide_animation="slide" pretty_photo="yes" navigation="yes" pagination="yes" image_size="large" images="9832,9835,9836,9837"][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]...

Eugenia Silva – Re-Nutriv, Live a life of extraordinary beauty

[vc_row][vc_column][vc_column_text] Live “A Life of Extraordinary Beauty” with Re-nutriv, high luxury skincare franchise. Objectives: To recruit new younger consumers, to engage them with new messages still keeping the high luxury positioning.   My missions: High reach influencers selection for 4 EMEA markets: Italy, Spain, Switzerland, Greece Influencers and social media strategy and guidelines Storytelling, creative direction, brand content production for digital & social media Timeline/orchestration: phasing & action plan (digital, social media, E-PR) [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][edgtf_image_gallery type="slider" autoplay="3" slide_animation="slide" pretty_photo="no" navigation="yes" pagination="yes" images="9846,9840,9842,9856,9839" image_size="large"][/vc_column][/vc_row]...

Christina Bompa – Re-Nutriv, Live a life of extraordinary beauty

[vc_row][vc_column][vc_column_text] Live “A Life of Extraordinary Beauty” with Re-nutriv, high luxury skincare franchise. Objectives: To recruit new younger consumers, to engage them with new messages still keeping the high luxury positioning.   My missions: High reach influencers selection for 4 EMEA markets: Italy, Spain, Switzerland, Greece Influencers, social media strategy and guidelines Storytelling, creative direction, brand content production for digital & social media Timeline/orchestration: phasing & action plan (digital, social media, E-PR) [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][edgtf_image_gallery type="slider" autoplay="3" slide_animation="slide" pretty_photo="no" navigation="yes" pagination="yes" images="9864,9867,9868,9869,9870,9861,9863" image_size="large"][/vc_column][/vc_row]...

Revitalizing Supreme+, Unlock your potential- Tiany Kiriloff

[vc_row][vc_column][vc_column_text] Unlock your potential Revitalizing Supreme + is a skincare digital campaign. Objectives: To engage existing consumers, to recruit new ones through an inspiring & emotional storytelling, and to drive conversation with influencers. My missions: Influencers selection and strategy: Italy, Benelux Detailed concept and strategy: key messages, consumer journey, visual intentions  Production of digital & social assets (shooting with 2 regional influencers) Copywriting  Media format production and recommendations for local markets(Facebook Carrousel, Canvas, IG posts, retargeting display) [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row]...

Revitalizing Supreme+, Unlock your potential – Luisa Ranieri

[vc_row][vc_column][vc_column_text] Unlock your potential Revitalizing Supreme + is a skincare digital campaign. Objectives: To engage existing consumers and to recruit new ones through an inspiring & emotional storytelling, to drive conversation with influencers. My missions: Influencers selection and strategy: Italy, Benelux Detailed concept and strategy: key messages, consumer journey, visual intentions  Production of digital & social assets (shooting with 2 regional influencers) Copywriting  Media format production and recommendations for local markets (Facebook Carrousel, Canvas, IG posts, retargeting display) [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row]...