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HELENA RUBINSTEIN – Night Recovery Mode

[vc_row css=".vc_custom_1469795071174{padding-top: 14px !important;padding-bottom: 8px !important;}"][vc_column][vc_column_text] Brief Celebrate the 10 years of the iconic product Replasty Age Recovery Night Manage a Content factory with 8 International influencers (lifestyle & skincare experts) including an event and content creation of more than +90 assets (pictures, videos, gifs, stories: Instagram carousel, Reels…) Global strategy & local guidelines Delivery Influencers casting for 5 European markets: France, Spain, Italia, Russia, Germany. Influencers strategy & guidelines Content factory (Creative direction, storytelling, production, post production) Timeline/orchestration: phasing & action plan Monitoring & reporting [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][edgtf_image_gallery type="image_grid" column_number="3" pretty_photo="yes" grayscale="no"...

7 avril 2022
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Giorgia Tordini – Re-Nutriv, Live a life of extraordinary beauty

[vc_row][vc_column][vc_column_text] Live “A Life of Extraordinary Beauty” with Re-nutriv, high luxury skincare franchise. Objectives: To recruit new younger consumers, to engage them with new messages still keeping the high luxury positioning.   My missions: High reach influencers selection for 4 EMEA markets: Italy, Spain, Switzerland, Greece Influencers, social media strategy and guidelines Storytelling, creative direction, brand content production for digital & social media Timeline/orchestration: phasing & action plan (digital, social media, E-PR) [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][edgtf_image_gallery type="slider" autoplay="3" slide_animation="slide" pretty_photo="yes" navigation="yes" pagination="yes" image_size="large" images="9832,9835,9836,9837"][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]...

1 juillet 2018
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Eugenia Silva – Re-Nutriv, Live a life of extraordinary beauty

[vc_row][vc_column][vc_column_text] Live “A Life of Extraordinary Beauty” with Re-nutriv, high luxury skincare franchise. Objectives: To recruit new younger consumers, to engage them with new messages still keeping the high luxury positioning.   My missions: High reach influencers selection for 4 EMEA markets: Italy, Spain, Switzerland, Greece Influencers and social media strategy and guidelines Storytelling, creative direction, brand content production for digital & social media Timeline/orchestration: phasing & action plan (digital, social media, E-PR) [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][edgtf_image_gallery type="slider" autoplay="3" slide_animation="slide" pretty_photo="no" navigation="yes" pagination="yes" images="9846,9840,9842,9856,9839" image_size="large"][/vc_column][/vc_row]...

1 juin 2018
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Christina Bompa – Re-Nutriv, Live a life of extraordinary beauty

[vc_row][vc_column][vc_column_text] Live “A Life of Extraordinary Beauty” with Re-nutriv, high luxury skincare franchise. Objectives: To recruit new younger consumers, to engage them with new messages still keeping the high luxury positioning.   My missions: High reach influencers selection for 4 EMEA markets: Italy, Spain, Switzerland, Greece Influencers, social media strategy and guidelines Storytelling, creative direction, brand content production for digital & social media Timeline/orchestration: phasing & action plan (digital, social media, E-PR) [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][edgtf_image_gallery type="slider" autoplay="3" slide_animation="slide" pretty_photo="no" navigation="yes" pagination="yes" images="9864,9867,9868,9869,9870,9861,9863" image_size="large"][/vc_column][/vc_row]...

24 mai 2018
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Revitalizing Supreme+, Unlock your potential- Tiany Kiriloff

[vc_row][vc_column][vc_column_text] Unlock your potential Revitalizing Supreme + is a skincare digital campaign. Objectives: To engage existing consumers, to recruit new ones through an inspiring & emotional storytelling, and to drive conversation with influencers. My missions: Influencers selection and strategy: Italy, Benelux Detailed concept and strategy: key messages, consumer journey, visual intentions  Production of digital & social assets (shooting with 2 regional influencers) Copywriting  Media format production and recommendations for local markets(Facebook Carrousel, Canvas, IG posts, retargeting display) [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row]...

24 octobre 2017
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Revitalizing Supreme+, Unlock your potential – Luisa Ranieri

[vc_row][vc_column][vc_column_text] Unlock your potential Revitalizing Supreme + is a skincare digital campaign. Objectives: To engage existing consumers and to recruit new ones through an inspiring & emotional storytelling, to drive conversation with influencers. My missions: Influencers selection and strategy: Italy, Benelux Detailed concept and strategy: key messages, consumer journey, visual intentions  Production of digital & social assets (shooting with 2 regional influencers) Copywriting  Media format production and recommendations for local markets (Facebook Carrousel, Canvas, IG posts, retargeting display) [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row]...

1 octobre 2017
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ESTÉE LAUDER – SUMMER ACTIVATION

[vc_row css=".vc_custom_1469795071174{padding-top: 14px !important;padding-bottom: 8px !important;}"][vc_column][vc_column_text]"Summer Activation" is an on-going campaign for Summer with a focus on Estée Lauder products: Advanced Night Repair serum and Bronze Goddess Powder. Objective: To engage consumers through a lifestyle story on holidays and travel. My missions: Creative direction, storytelling Brand content production for social media (pictures, cinemagraph) and copywriting Timeline/orchestration: phasing & action plan for social media [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][edgtf_image_gallery type="image_grid" column_number="3" pretty_photo="yes" grayscale="no" images_space="yes" images="9734,9737,9738,9739,9740,9741" image_size="medium"][/vc_column][/vc_row]...

1 juin 2017
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A-ALPHABET – Ecstasy lacquer

Alienum phaedrum torquatos nec eu, vis detraxit periculis ex, nihil expetendis in mei. Mei an pericula euripidis, hinc partem ei est. Eos ei nisl graecis, vix aperiri consequat an. Eius lorem tincidunt vix at, vel pertinax sensibus id, error epicurei mea et. Mea facilisis urbanitas moderatius id....

24 septembre 2015
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