Archive

ESTÉE LAUDER – SUMMER ACTIVATION

[vc_row css=".vc_custom_1469795071174{padding-top: 14px !important;padding-bottom: 8px !important;}"][vc_column][vc_column_text]"Summer Activation" is an on-going campaign for Summer with a focus on Estée Lauder products: Advanced Night Repair serum and Bronze Goddess Powder. Objective: To engage consumers through a lifestyle story on holidays and travel. My missions: Creative direction, storytelling Brand content production for social media (pictures, cinemagraph) and copywriting Timeline/orchestration: phasing & action plan for social media [/vc_column_text][vc_empty_space][edgtf_separator position="center" color="#fbdfe0"][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][edgtf_image_gallery type="image_grid" column_number="3" pretty_photo="yes" grayscale="no" images_space="yes" images="9734,9737,9738,9739,9740,9741" image_size="medium"][/vc_column][/vc_row]...

A-ALPHABET – Ecstasy lacquer

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A-ALPHABET – Rouge d’Armani

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A-ALPHABET – Lip maestro

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ARMANI Sì – the courage to say Sì

The courage to Say Sì is a digital campaign to promote Sì Eau de toilette. This campaign expresses new facettes of the brand through a hero video showing millennial women who are facing a choice for which they have to find self confidence....